The Rolex 24 At Daytona is one of the most well-known racing events in the world, and the added visibility of having Brian Johnson, lead singer for one of the biggest musical acts of all time as our driver will bring unprecedented media coverage and attention to the Fifty Plus team. Coverage has already included Fox News, SPEED and more.
By partnering with Fifty Plus Racing and Highway to Help, your company will receive enormous ROI in terms of brand impressions, media coverage, third party endorsement and you will be helping a good cause, bringing attention to The Alzheimer’s Association.
As a sponsor of Fifty Plus Racing, your company will be the star Daytona.
– Brand exposure on the team’s race car, pit box and pit set
– Team and driver promotional collateral and uniforms
– Comprehensive public relations campaign with local, national, international and enthusiast media – TV, radio, print and online.
– Create trade and consumer awareness with a show car program after the race.
– We are working with GRAND-AM to maximize the media and promotional exposure of our team and your brand.