Executives from the Grand Am series have already told Fifty Plus Racing that our simple announcement that AC/DC singer Brian Johnson was going to drive for the team at Daytona sent a wave of website traffic unlike anything they have ever seen. Join the team and gain access to the following:
• Several of the biggest media outlets are lining up to cover the Brian and the team at Daytona, including Top Gear – the most popular automotive show on earth.
• 3.1 million unique viewers tuned in to the Grand-Am Rolex Series Rolex 24 at Daytona on SPEED in 2011.
• 873,000 viewers tuned into watch the drop of the checkered flag
• Looking at a long term trend, the 2011 Grand-Am Rolex 24 at Daytona household viewership on SPEED was up +120% over 2003
• Track attendance was up at Daytona +12% from the previous year
• Champions from all motorsports disciplines compete for glory in the twice around the clock classic
• Past participants have included champions from open wheel, NASCAR, Indy 500, IRL and Formula One
• Press coverage from over 50 countries and broadcast in South America, Europe, Central America and Australia Live TV race coverage in the US on SPEED and available in more than 77 million homes
• Live streaming qualifying via TV production type show on www.speed.com and www.grand-am.com
• Live terrestrial radio coverage in the US on a growing affiliate lineup from NASCAR’s Motor Racing Network (MRN) of nearly 700 radio stations
• Satellite radio coverage in the US on Sirius XM Satellite Radio, NASCAR channel 128
• International TV – full race, cut-downs and highlight shows via 17 television partners in 191 countries and territories to more than 321.8 million total homes
David Leach
(423)-762-0775
david.leach@aftermarketmedia.com